Social Experiment Finds How To Put More Joy Into A Party
North American Precis Syndicate
C A P T I O N (NAPS)
(NAPSI)—In the U.S., 74 percent of people order carryout or delivery pizza
at least once a month. However, many people don't realize that ordering
carryout or delivery pizza may be compromising the moods of themselves and
those around them.
The Social Experiment
In an effort to determine which pizza makes for happier gatherings—delivery
or fresh—baked from the oven-a social experiment used facial recognition
software to measure the effect on the moods of partygoers.
At a series of six pizza parties, the room was set up with more than 20
high-resolution hidden cameras to capture footage of guests while DIGIORNO®
pizza baked in the oven and when delivery was ordered from national chains.
The footage was later analyzed to identify patterns in emotion, such as smiles
and frown lines, determining which pizza generated a more positive result.
There was more joy observed at pizza parties when pizza was baking in the
oven than at those that ordered carryout or delivery.
That may explain why nearly 80 percent of all online posts about carryout
and delivery pizza last year were not positive*. That's hundreds of thousands
of pizza mishaps reflecting poor service, late arrival, cold pizza and wrong
toppings from national chains.
Since DIGIORNO pizza is fresh-baked from the oven it doesn't encounter the
same issues as delivery. At the parties that baked up the pizza, joy
increased by an average of 27 percent. In comparison, at parties that ordered
delivery, joy decreased by an average of 20 percent—and when delivery pizza
was ordered by phone or online, it made partygoers 24 percent less joyful.
Plus, the social experiment showed that partygoers were 17 percent more
joyful when the smell of pizza filled the room and the oven timer rang. The
arrival of delivery pizza at the door couldn't compete as average joy
increased only 2 percent.
For further information, visit www.digiorno.com/powerofpizza.
To watch the experiment, go to www.youtube.com/digiorno.
Hexagon, based on search query "pizza AND delivery" for public social media
posts Jan − Oct. 2017
"Using sophisticated facial recognition software, a
social experiment discovered there's more joy at parties where the pizza is
fresh-baked than at those to which it's delivered. http://bit.ly/2uLDrI9"
On the Net:North American Precis Syndicate, Inc.(NAPSI)